Our Story
Meet the Alchemist's Daughter. This Is My Story.
For as long as I can remember, I've been searching for answers to the questions no one asks.
As a young adult, I battled severe acne. I tried everything, saw dermatologist after dermatologist, and spent thousands of dollars, but nothing worked. I suffered from low self-esteem; I just wanted to hide. I still carry the scars from those years, but they are finally getting better. As I got older, new problems arose: wrinkles, dry skin, crepey skin. I tried all kinds of products. I even saved up for "more expensive" products that made big claims, and when I finally got them, I was disappointed yet again. More money didn't mean a better product.
My disappointment didn't stop there. As a fitness enthusiast, I'm no stranger to supplements. I've tried natural supplements, protein shakes, amino acids, energy boosters and probiotics. Trust me when I tell you that supplements are NOT all created equal, and not everything works for everybody. Diet matters, movement matters, and most importantly, the mind-body connection matters. Educate yourself: know what to look for and which ingredients YOU need for YOURSELF.
You are unique, beautiful in every way, an amazing human, and there is no one else out there like YOU. You are a "gift" to this world, and life, all life, including yours, is precious. So why not treat yourself that way? A little self-care goes a long way. You feel better, you look better, and when you walk into a room, the whole room lights up just because you are in it. YOU are that person.
The New Earth Wellness Collection
Fitness has been part of my life for more than 30 years. I've trained through every decade and tried just about every supplement on the shelf. Too many were full of fillers, underdosed, or simply didn't live up to the label. Those years taught me to read every ingredient list, understand what each ingredient does, and trust only what I've tried myself. That's the standard behind every supplement we carry: ingredients I've studied, chosen with purpose, and products I take myself.
Nature is "God's Pharmacy." We search the oceans, the deserts, the highest mountains and the deepest valleys to bring you the best the earth has to offer. We also created an ingredient Glossary, so you can see exactly what's in our products, do your own research, and choose what's right for you.
The Apothecary Collection
I had a younger brother who was diagnosed with cystic fibrosis as a baby, a disease that at the time carried a life expectancy of only 18 years. As he grew older and sicker, I became his caregiver. Every Sunday night I sorted his medications into giant pill boxes for the week, and I couldn't help thinking there had to be something better, something more. In 2004 I began working with a local apothecary shop, and it was there that I discovered herbalism. I learned about plants, terpenes, amino acids and proteins, and how they could support his overall well-being.
Living in Arizona at the time, I was (and still am) an avid hiker, and I came down with Valley Fever, an illness caused by a fungus found in desert soil. I went to an allopathic doctor, who prescribed steroids and inhalers and said it would eventually pass. Weeks went by and I wasn't feeling any better; worse, I was having side effects from the medications. Taking what I had learned, I went back to the same apothecary shop, where I was introduced to Pau d'Arco. Within days I began to feel better, and from then on I was hooked. That was over two decades ago. I have been studying herbs, oils and plants ever since and have never looked back.
In this collection, I bring decades of that wisdom to you, along with the information to educate yourself, just as that little apothecary shop did for me and my brother. I invite you to journey with us around the world, all in one place, from the comfort of your own home, and discover for yourself the earth's rarest gifts, brought to your doorstep.
The Skin Care Collection
After all those years studying herbs for my health, I thought, why not use them for my skin? How hard could it be to combine all of this wisdom into lotions, serums and creams? That began my journey to answer yet another question: "Why are so many products on the market so expensive, yet they don't work?" Worse, after learning what is in most products, I realized some may even be harmful. After more years of research and formulating, the Skin Care Collection was born.
Our skin care combines the ancient Eastern and Western traditions healers relied on for centuries with modern science. I blend botanicals you won't find in other skincare, in combinations chosen with purpose, and I tested every formula on myself first. Then I sent them to others, men and women, young and old, all with different needs. They gave me their feedback, and I refined each formula until it was just right. Every formula is crafted by me personally, with ingredients I source myself for purity and potency: from farmers, co-ops, small apothecary shops and Asian herbalists, with independent lab testing for pesticides and more. I've spent thousands of hours over the last few years sourcing, researching and formulating to bring you what you expect: a product that actually works.
Why "The Alchemist's Daughter"
I named this line The Alchemist's Daughter because I believe God is the ultimate alchemist, weaving nature together perfectly. As His daughter, my role is to honor that design: to tap into ancient wisdom, apply modern science, and bring those gifts together in every formula.
Every skincare product, tincture and supplement in this line is one I formulated or chose myself, and one I use every day. Only after my testers confirm what I've seen in my own mirror, results you can see and feel, does a product reach you.
Thank you for reading my story. We are honored and grateful to be part of your self-care journey.
– Kimberly Goguen
The Alchemist's Daughter
